TESTIMONIALS
"Color The Weather"
TM
WORKS!
• It will
increase viewership and ratings.
• It will develop
profitable tie-in sources.
• It will build
loyalty among young children (Tomorrow’s television audience)
• It will reach a
large new audience via in-store
"Color The Weather"
TM
display that will be seen by your sponsor’s customers.
• It will be a
profitable year-round promotion that can make your station new revenue
dollars and increase your ratings.
HERE'S PROOF
Gerald
Garrison, Garrison & Associates: ‘"Color
The Weather" TM
- what a great program! We have just
finished our 18th year of continuous usage of this program in
the Baton Rouge market. The CBS affiliate continues to thank us for
choosing them as our
"Color The Weather"
TM
station.’
San Antonio, TX; KENS- TV:
‘"Color The
Weather" TM
has been very successful in San Antonio for 16 years. Unlike most
promotions, "Color
The Weather" TM
doesn’t get dated or stale over time. There’s a mutual benefit to the
station and operators.’
Panama City, FL; WJHG- TV:
‘"Color The Weather"
TM
is the greatest marketing the stores
can have. It is a great way to get a foot in the door for a school
program.’ ("Color The
Weather" TM
has been airing for 16 consecutive years.)
______________________________________________________________________
Dear Fran,
I wanted to let
you know that we will definitely renew our
"Color The Weather"
TM
promotion. We believe that it is a big win-win with our promotional
partners and any market that is considering the promotion is losing
out if they don’t jump in and do it!!!
Cordially,
Lin Frieden
IGA-SUPERTHRIFT
Ad Manager