Copyright © Conway Promotions
HOW TO "COLOR THE
WEATHER"
TM
ON YOUR STATION
(Negotiable between sponsor and
station)
STEP 1
Contact Sponsor
Contact your sponsor and express your
interest in "Color The Weather"
TM. Have them contact Fran Conway Promotions if they need
additional information.
STEP 2
Proposal
After your
initial contact with your sponsor, be prepared to submit a proposal
outlining your stations commitment to
"Color The Weather"
TM.
Your proposal
should include:
• Number and
value of weekly promotional spots promoting
"Color The Weather"
TM
(average 10 - 12
per week).
• Number and
value of weekly news exposures (average 7-10 seconds), including full
screen of winner’s
"Color The Weather"
TM
drawing, mention of child’s name, age, and school.
•
Availability of co-sponsor.
STEP 3
Contract Agreement
Between TV Station and Fran Conway Promotions
"Color The Weather"
TM is a copyrighted promotion. Rights to use this
promotion are granted to your station through a minimal royalty fee.
STEP 4
Promotion Start Date
Start date agreeable with your
station and sponsor. "Color The Weather"
TM is designed to work as a year-round promotion.
STEP 5
Suggested Sponsors
• Fast Food
Restaurants
• Food Chains
• Drug Chains
• Any other
client with multiple outlets
STEP 6
Prizes
• Daily prize
winners are rewarded a prize from your sponsor and an award certificate
from your weather person.
• Grand Prize
winners are drawn from weekly winners and can be awarded either weekly
or monthly. Prizes can from sponsor of from a tie-in sponsor, such as a
bike shop or amusement park, etc.
